Adding Content To Your Home Page
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Hands On Practice - Create Content For Your Home PageHopefully you had time to read Joel Walsh's excellent article on home page design considerations. If not, be sure that you do at some point over the weekend.
Another way to think about your Home Page content is pretend that you just stepped on the elevator with your most important prospective customer, and you have 60 seconds to tell this person what you do, and make it interesting enough that they would give you more time to look at your product in more depth. Or another way to look at this is: What would you include in a 60 radio or TV commercial? You want this page to be tightly focused on the most important aspects about what your business and this web site does, and why the visitor would want to linger and explore. If you brought some of your marketing materials with you you might want to use them to help flesh out your home page. At the very least, try to put an outline on your home page of main points, and fill in the content later. Finally - if you are stumped, leave this until later. By the time you are done, what you want to include will be more obvious.
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