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Using PayPal to Make On-Line Sales

 

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Day One

Introduction
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Computer Settings
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Explore FrontPage
Web Site Wizard
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Web Page Themes
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Adding Text
Homework 1
Web Hosting 101
Web Site Design
Home Page Design

Day Two

Introduction
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Navigation
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Homework 2

Day Three

Introduction
Bullet List
Numbered List
Tables
Table Uses
Create Tables
Graphics Intro
Image Sizing
Photo Editing
Adding Graphics
Photogalleries
Gallery Tool
Saving Images
Adding Music

Day Four

Form Wizard
Custom Form
Form Exercise
Form Properties
Web Components
Add a Map
Add Search Box
Marquee
Buttons
Hit Counter
Split & Code View
On-Line Sales
PayPal Buttons
Building Traffic
Meta Tags
Search Engines
Appendix & FAQs
Adv Techniques
Interactive Web
Conclusion
Evaluation

We use and recommend

for your on-line transactions

Creating a PayPal Button

To be fair, we will not be able to go through the entire process, but I will show how to create a button in your PayPal account, and then we will insert some prepared code into the Split view of our site to add a button.

First, if you don't have a PayPal account, you might want to seriously consider getting one.  They allow you to sell goods and services on your site to people who want to pay by credit card or use their own PayPal account.  You can use PayPal to send invoices to customers via e-mail as well.  I have used PayPal since 2002, and it has worked well for my small computer support and web hosting business.  Plus, they pay 4% interest on balances you leave in your PayPal account. 

PayPal makes money by charging transaction fees, similar to the fees you would pay to have a traditional merchant account with a credit card transaction company.

PayPal Fee Table:
  • For receiving transfers under $3000 USD: the fee is 2.9% + $0.30 USD.
  • For receiving transfers $3000.01 to $10,000: the fee is 2.5% + $0.30 USD.
  • For receiving transfers $10,000.01 to $100,000: the fee is 2.2% + $0.30 USD.
  • Receiving transfers over $100,000: PayPal charges 1.9% + $0.30 USD.

To sign up for PayPal, click here.

Creating a PayPal Button

  • Log on to your PayPal account.

  • Go to the Merchant Services section.

  • Scroll down to the PayPal Web Site Payments Standard section.  you of course are free to investigate other options that they offer.

  • Click on the Buy Now Buttons link.

  • Type in the name, item number, if any, and price of your item.

  • Now choose a button style.  If you don't like the default, clicking the link will bring you to a page where you can select from eight choices, or provide the web address of a custom button you have created for your site.

  • Selecting encryption is a good idea.  Unfortunately, many of the options available on the Add More Options page are disabled if you use encryption.  Go with No, usually.

 

Add More Options Button

This will take you to another Page where you can add other capabilities to your button.

  • Shipping and Sales Tax (optional) - Add shipping charges and sales tax, if you wish.

  • Add Option Fields to Your Page (optional)  - If you have products that are the same price but different only in size, color, etc., you can create a single button with an drop down box where visitors may choose from the available options.

  • Customize Your Payment Pages (optional)- You can, and should, create a custom PayPal payment page that looks something like your own web site pages.

  • Customize Your Buyer's Experience (optional) - You can, and should, create landing pages for your visitor once they conclude their purchase.  Once you do that, you can put the page address into the button.

  • Miscellaneous (optional) - You can allow your visitor to purchase more than a single item, and provide their shipping address.

  • Collect Additional Information From Your Customers (optional) - This option allows you to add a text box where your customer can provide special request or details about their purchase.

  • Choose an email address to receive payment (optional) - Here you put in your e-mail address so you are notified of a purchase on-line.

Once you click on Create Button Now, you will be taken to a page like the one below.

  • Highlight ALL of the code.  Be sure you get the code below the text box frame.

  • Copy the code using the CTRL C method.

  • Go to FrontPage, and open a new Text File.

  • When the text file opens, place your insertion point into the blank page, and Paste the code into the page.  (CTRL V or Edit, Paste.)

  • Go to File, Save As, and name this page PayPalbutton.txt.  This creates a record for you of the button that will be saved in your web site.

 

Now we will practice inserting actual code into our web site.

 


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